Deepawali – The King of Festivals


What a marvellous system Indian culture has set up! Through the regimen of festivals, Rishis have laid down the path of realization of the Ultimate Truth and have taught us how we can joyfully proceed towards the Eternal with the help of the transient body, fugitive resources, fleeting time and short-lived relationships. In other religions, there are six or seven festivals but in Indian culture, there are about forty festivals and the crowning festival is the festival of Deepawali. Deepawali is a bouquet of five festivals – Dhan-Teras (the thirteenth day of the dark half of Kartik), Kali (dark) Chaudas (the fourteenth day of the dark half of Kartik), Deepawali proper, Indian New Year day and bhai dooj (a festival when sisters apply tilak on the forehead of their brothers).

Dhan-Teras is the day when we worship Mother Lakshmi and pray for wealth – not only material wealth but also spiritual wealth – that of inner peace, inner love.

That wealth alone is real wealth, which is useful for God-realization, whether the wealth is in the form of money, cows, elephants, intellectual wealth or the wealth of public support. On the Dhan-Teras day, think of the spiritual wealth and spend some part of your wealth for good causes so as to attain Self-Bliss. The wealth, which is unjustly earned, inevitably ruins one’s family and one’s children. Therefore, guard against filthy lucre; take care not to earn wealth by corrupt means. Wealth has sixty four vices as against sixteen virtues. To purge the wealth of vices, Mother Lakshmi, the goddess of wealth, is worshipped on the Dhan-Teras day as the consort of Lord Vishnu and resolution is made to use the wealth for noble purposes.

Wealth brings in its wake, desire, anger, greed, luxuriousness and egotism. One indulges in things one should not. But there are virtues as well in wealth. If one has wealth, he can make offerings to manes; he can serve his parents and his religion; one can also use one’s wealth in furthering Guru’s divine works and in propagating spiritual knowledge and study of scriptures. Thus one should steer clear of vices and should cultivate virtues. This way by guarding against the vices of wealth and revealing it’s positives, the wealth will become such as to bring happiness and joy. This is what is meant by worshipping Mother Mahalakshmi, the Divine wealth.

We worship Mother Lakshmi in the course of Deepawali festival so that our wealth is converted to divine wealth i.e. Lakshmi, and we get sanctified by the grace of the Indweller Lord Vishnu. The wealth used for great and noble purposes is termed Lakshmi and if wealth brings worry and maliciousness, it is just affluence. Affluence is accompanied by the fear of insecurity but Mother Lakshmi is accompanied by Lord Vishnu Himself. The wealth is the same but we adore it as Mahalakshmi by performing religious purificatory rites.

Next comes Narak (hell) Chaturdashi. It is also called Kali (dark) Chaudas or mini-Deepawali. Mini-Deepawali refers to petty joy. If one is energetic and free from carelessness, one will get some joy but absolute joy can come only when the lamp of Knowledge is lit.

Lord Krishna killed the demon, Narakasur on this day. We too should resolve to bring the Light in our lives and to weed out the hellish thoughts of pessimism, listlessness, malice, worry and escapism etc. and also the vices of laziness, carelessness, negligence and indulging in futile pursuits. Keeping vigil and doing Japa in the night of Narak Chaturdashi is immensely helpful in turning the Chit-Shakti i.e. energy lying dormant towards the Supreme Being. Rubbing oil on the body is otherwise prohibited in the month of Kartika but rubbing sesame-oil on the body and taking a bath thereafter on the Narak Chaturdashi day is highly beneficial.

Next comes Deepawali proper, the festival of lighting lamps and illuminating one’s life with knowledge. Light the lamp of Knowledge in your heart as well. If the house is lit with lamps but the heart is full of darkness of ignorance, one will always keep on complaining, ‘such and such thing has happened; I am miserable…’ Such thoughts actually make one miserable. On the other hand, one who thinks, ‘I am born to trample troubles and to know my Real Self’ and remains engaged in good deeds with equanimity, comes out with flying colours. So banish the darkness from your heart and live in the Light of Knowledge. Everything will pass away; there is no need to get fixated to any situation and make oneself miserable or worried nor is it advisable to take pride in anything. The river of the world is flowing; just keep swimming across it finally making your way to the Lord.

Merchants settle their old accounts on Deepawali. Similarly, we should settle our old disputes with the help of satsang that cures the body of diseases, eliminates the ignorance of the heart and eradicates the hatred from the mind. If somebody is able to do so, what better day can be there in his life!

People consume and distribute sweetmeats on Deepawali day. But the spiritual Deepawali is celebrated by having the sweetmeats of Self-bliss, by making one’s nature amicable and by purging one’s heart of all its bitterness.

You will take only some joy in lighting lamps on Deepawali day. But the moths will enjoy the lights much more, only to get burnt to death in a little while. Taking pleasure in sense-enjoyments is the way of moths; imbibing the joy of Self-bliss, of equanimity, lighting the lamp of Knowledge, bringing out the supreme Love and the supreme Bliss, is the spiritual Deepawali, the real Deepawali.

Do light earthern lamps in your house on this day, but if there is a poor neighbour, do care for him as well. Light a few earthern lamps in his house too. Distribute clothes and sweetmeats among poor children. Shun all pride and treat even the meanest of men with love and affection. One who thinks for the welfare of others and does good to others actually does good to himself. The Vedas pronounce, ‘One who aptly serves others becomes cheerful himself; he becomes exalted and distinguished too.’

Then comes the Hindu New Year day. Deepawali is the last day of the year and the next day, the first lunar day of Margshirsha, is the first day of the year (according to Gujarat Vikram Samvat). This is the day when you should turn over a new leaf in the diary of your life. On this day, Lord Vishnu in the Vamana (pigmy) incarnation took away all that the Demon King, Bali possessed. Bali too had the wise sense of giving away all to Him, Who is the Supreme Lord of the Universe and the proprietor of everything that exists therein, and thereby was successful in pleasing Him.

In the Mahabharata, Bhishma says to Yudhishthir, “Yudhishthir! One who remains cheerful on New Year day is going to be cheerful throughout the year and the one who is gloomy on this day will remain so all through the year.”

Next comes Yama (the god of death) Dwitiya (second lunar day) or Bhai Dooj. This is the festival meant to awaken divine feelings in the hearts of brother and sister, towards each other. On this day Yamuna had served a meal to her brother Yama, the God of death at her home. If a brother takes a meal prepared by his sister on this day, he is saved from punishment at the hands of Yama. No sister would like her brother to be mired in this phenomenal world, to be beset with desire, anger, greed, delusion, egotism and sin and to undergo the grind of the cycle of birth and death. Therefore, the sister applies tilak on her brother’s forehead with the wish that her brother’s third eye (of Knowledge) should be opened and he should live in the Light of Knowledge.

‘You light a series of lamps outside;

Light the lamp in your heart someday.

You have decorated your house with flowers;

How about cleaning the mind someday?

Even if he gets all the wealth of the world,

The greedy one will remain as poor as before.

Wealth earned honestly alone is prosperity

Spend it then in noble endeavours.’

Deepawali is called the queen of festivals. It is celebrated over a period of five days with great joy. From the point of view of disciples, if one gets the good fortune of lighting the lamp of Knowledge within, by virtue of Darshan of and association with Sadguru and through satsang, this great festival can be called without exaggeration the Emperor of festivals.




धन्वंतरि महाराज खारे-खारे सागर में से औषधियों के द्वारा शारीरिक स्वास्थ्य-संपदा से समृद्ध हो सके, ऐसी स्मृति देता हुआ जो पर्व है, वही है धनतेरस। यह पर्व धन्वंतरि द्वारा प्रणीत आरोग्यता के सिद्धान्तों को अपने जीवन में अपना कर सदैव स्वस्थ और प्रसन्न रहने का संकेत देता है।

धनतेरस के दिन यमराज को दो दीपक दान करना चाहिये | तुलसी के आगे एक दीपक रखना चाहिये, दरिद्रता मिटाने के नेक काम आता है |

मृत्युना पाशदण्डाभ्यां कालेन च मया सह |

त्रयोदश्यां दीपदानात् सुर्यज: प्रीयतामिति ||

धनतेरस के दिन इस मंत्र से घर के द्वार पर दीपदान करने से अपमृत्यु का भय नहीं होता |

दीपावली पर लक्ष्मीप्राप्ति की सचोट साधना-विधियाँ

धनतेरस से आरंभ करें

सामग्रीः दक्षिणावर्ती शंख, केसर, गंगाजल का पात्र, धूप अगरबत्ती, दीपक, लाल वस्त्र।


विधिः साधक अपने सामने गुरुदेव व लक्ष्मी जी के फोटो रखे तथा उनके सामने लाल रंग का वस्त्र (रक्त कंद) बिछाकर उस पर दक्षिणावर्ती शंख रख दे। उस पर केसर से सतिया बना ले तथा कुमकुम से तिलक कर दे। बाद में स्फटिक की माला से मंत्र की 7 मालाएँ करे। तीन दिन तक ऐसा करना योग्य है। इतने से ही मंत्र-साधना सिद्ध हो जाती है। मंत्रजप पूरा होने के पश्चात् लाल वस्त्र में शंख को बाँधकर घर में रख दें। कहते हैं – जब तक वह शंख घर में रहेगा, तब तक घर में निरंतर उन्नति होती रहेगी।


मंत्रः ॐ ह्रीं ह्रीं ह्रीं महालक्ष्मी धनदा लक्ष्मी कुबेराय मम गृह स्थिरो ह्रीं ॐ नमः।



दीपावली से आरंभ करें

दीपावली पर लक्ष्मी प्राप्ति के लिए विभिन्न प्रकार की साधनाएँ करते हैं। हम यहाँ अपने पाठकों को लक्ष्मीप्राप्ति की साधना का एक अत्यन्त सरल व मात्र त्रिदिवसीय उपाय बता रहे हैं।

दीपावली के दिन से तीन दिन तक अर्थात् भाईदूज तक एक स्वच्छ कमरे में धूप, दीप व अगरबत्ती जलाकर शरीर पर पीले वस्त्र धारण करके, ललाट पर केसर का तिलक कर, स्फटिक मोतियों से बनी माला नित्य प्रातःकाल निम्न मंत्र की दो-दो मालाएँ जपें।


ॐ नमः भाग्यलक्ष्मी च विद् महे।

अष्टलक्ष्मी च धीमहि।

तन्नोलक्ष्मी प्रचोदयात्।

दीपावली लक्ष्मीजी का जन्मदिवस है। समुद्र मन्थन के दौरान वे क्षीरसागर से प्रकट हुई थीं। अतः घर में लक्ष्मी जी के वास, दरिद्रता के विनाश और आजीविका के उचित निर्वाह हेतु यह साधना करने वाले पर लक्ष्मी जी प्रसन्न होती हैं।

यदि हम इस बार की दिवाली को अपनी विशेष दिवाली मनाना चाहते हैं तो हमें प्रार्थना करनी होगीः


अज्ञानतिमिरान्धस्य विषयाक्रान्तचेतसः।

ज्ञानप्रभाप्रदानेन प्रसादं कुरु मे प्रभो।।

‘हे प्रभु ! अज्ञानरूपी अंधकार में अंध बने हुए और विषयों से आक्रान्त चित्तवाले मुझको ज्ञान का प्रकाश देकर कृपा करो।’

हमें भी श्रीराम की तरह अपने विषय-विकारों से युद्ध करना होगा और जिन सदगुणों को अपना कर श्रीराम ने रावण जैसे महाबलियों को धराशायी कर दिया, उन सदगुणों को अपना कर, उन्हें विकसित कर इन विकाररूपी राक्षसों को मारकर अपने आत्मा-परमात्मारूपी घर में वापस आना होगा। ईंट-पत्थर के घर में नहीं वरन् अपने असली घर में प्रवेश करना होगा। इसके लिए दृढ़ता से संकल्प करना होगा, ऐसी तड़प जगानी होगी कि ‘अब हम ज्यादा समय तक नहीं रह सकते अपने घर से बिछड़कर ! हमारी परमात्मारूपी करुणामयी माँ कौशल्या हमें बुला रही हैं।’

किंतु… विकारों पर विजय प्राप्त कराने की शक्ति दिलाने वाले कोई तो चाहिए – वशिष्ठजी जैसे, याज्ञवल्क्य जैसे, लीलाशाह बापू जैसे जिन्हें हमारे घर का पता मालूम हो। जिनसे हम पूछ सकें अपने घर का पता। जो अपने घर में प्रतिष्ठित हो चुके हों ऐसे महापुरुषों की शरण में हमें जाना होगा। ऐसे सदगुरु अगर हमें मिल जायें और उनकी नूरानी नजर हम पर पड़ जाय तो बेड़ा पार हो जायेगा। क्योंकि जन्मों-जन्मों के भटके जीवों के कल्याण के लिए अपने घर का पता पूछने के लिए गुरुदेव के अलावा और कोई परम कल्याणकारी देव नहीं है।

ऐसे सदगुरु ही हमारी भटकान को दूर कर हमें असली घर में प्रवेश करा सकते हैं। जिन्होंने गुरुकृपा को पचाया है, उन महापुरुषों ने अपने जीवन को सफल कर लिया है। जो अपने परम पद में स्थित हो गये हैं, उन महापुरुषों के जीवन में फिर सदा ही दिवाली रहती है।

जिनकी जीवन नैया प्यारे, सदगुरु ने सँभाली है।

उनके मन की बगिया की, महकी हर सूखी डाली है।।

निगुरों के हैं दिन अंधियारे, उनकी रात उजियारी है।

जो मिटे सदगुरु चरणों में, उनकी बात निराली है।।

जिसने गुरु के प्रेमामृत की, भर-भर के पी प्याली है।

मानव जनम सफल है उनका, उनकी रोज दिवाली है।।


हम भी आज संकल्प करें- “श्रीराम का तरह सदगुरु की शरण में जाकर विकाररूपी राक्षसों पर विजय प्राप्त करने की कला सीखेंगे तथा जन्मों और सदियों से चल रहे इस युद्ध और वनवास पर विजय प्राप्त कर हम अपने घर में आयेंगे व भूले हुओं को राह दिखाकर उनके जीवन में भी ज्ञान की ज्योति प्रज्जवलित कराने में सेतु का कार्य करेंगे।

दीपावली अर्थात् अमावस्या के गहन अंधकार में भी प्रकाश फैलाने का पर्व। यह महापर्व यही प्रेरणा देता है कि अज्ञानरूपी अंधकार में भटकने के बजाय अपने जीवन में ज्ञान का प्रकाश ले आओ…

पर्वों के पुंज इस दीपावली के पर्व पर घर में और घर के बाहर तो दीपमालाओं का प्रकाश अवश्य करो, साथ ही साथ अपने हृदय में भी ज्ञान का आलोक कर दो। अंधकारमय जीवन व्यतीत मत करो वरन् उजाले में जियो, प्रकाश में जियो। जो प्रकाशों का प्रकाश है, उस दिव्य प्रकाश का, परमात्म-प्रकाश का चिंतन करो।

सूर्य, चन्द्र, अग्नि, दीपक आदि सब प्रकाश है। इन प्रकाशों को देखने के लिए नेत्रज्योति की जरूरत है और नेत्रज्योति ठीक से देखती है कि नहीं, इसको देखने के लिए मनःज्योति की जरूरत है। मनःज्योति यानी मन ठीक है कि बेठीक, इसे देखने के लिए बुद्धि का प्रकाश चाहिए और बुद्धि के निर्णय सही हैं कि गलत, इसे देखने के लिए जरूरत है आत्मज्योति की।

इस आत्मज्योति से अन्य सब ज्योतियों को देखा जा सकता है, किंतु ये सब ज्योतियाँ मिलकर भी आत्मज्योति को नहीं देख पातीं। धनभागी हैं वे लोग, जो इस आत्मज्योति को पाये हुए संतों के द्वार पहुँचकर अपनी आत्मज्योति जगाते हैं।



In this Satsang, Sant Shri Asaram Bapu ji advises that one should not have sex on the holy days of Holi, Diwali, Shivratri, Janmashtami, Amavasya & Poornima. This leads to mentally/physically crippled children, in case a child is conceived on these nights. Even if a child is not conceived, sex on these days leads to excessive loss of vital energy. Hence, householders should refrain from having sex on the aforementioned days.

Endearingly called ‘Bapu ji’ (Asaram Bapu Ji), His Holiness is a Self-Realized Saint from India. Pujya Asaram Bapu ji preaches the existence of One Supreme Conscious in every human being, be it Hindu, Muslim, Christian, Sikh or anyone else. Pujya Bapu ji represents a confluence of Bhakti Yoga, Gyan Yoga & Karma Yoga. For more information, kindly visit –

http://www.ashram.org [Official Website]

http://www.ashramnews.org [Official Website]


Sant Shri Asharamji Ashram News Bulletin ( मंगलमय संस्था समाचार ) 30th November 2013

How disease get cured of Gajanand Pundlik Rao, Chambar, Yavatmal, Maharashtra

Social Media

10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy

Social Media is changing faster than ever, as if that wasn’t something everyone already knew!

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media.


1. The fastest growing demographic on Twitter is the 55-64 year age bracket.

  • This demographic has grown 79% since 2012.
  • The 45-54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

Those are impressive numbers against the prevailing idea that social media is ‘just for teenagers.’ It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.

2. 189 million of Facebook’s users are ‘mobile only’

Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobile more straight forward.

3. YouTube reaches more U.S. adults aged 18-34 than any cable network

Did you think TV was the best way to reach the masses? Well if you’re after 18-34 year olds in the U.S., you’ll have more luck reaching them through YouTube. Of course, one video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense.


Rethink it: If you’ve been putting off adding video to your strategy, now’s the time to give it a go. You could start small with simple five minutes videos explaining what your company does or introducing your team.

Source: jeffbullas.com

4. Every second 2 new members join LinkedIn

LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry.

Rethink it: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing userbase.

Make sure you share consistently to your LinkedIn company page and profile by for example scheduling your posts.


5. Social Media has overtaken porn as the #1 activity on the web

We all knew social media was popular, but this popular? Apparently it’s the most common thing we do online. So next time you find yourself watching Kitten vs. Watermelon videos on Facebook, you can at least console yourself with the fact that the majority of people online right now are doing something similar.

Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.

Rethink it: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren’t already serious about social media, you might want to give it a bit more of your time now.

6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating. This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.

Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.

Source: jeffbullas.com

7. 93% of marketers use social media for business

Only 7% of marketers say they don’t use social media for their business. That means there are lots of people out there getting involved and managing a social media strategy. It’s becoming more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on.

Rethink it: If you’re struggling to make your strategy work, or you just want some advice, you don’t have to go it alone. If 93% of marketers are using social media for business, you can probably find someone to give you a hand. Plus, there are lots of blogs, videos and slide decks around to help you out. Be sure to find the right social media management tool for you to stay on top of everything.

Source: Social Media Video 2013

8. 25% of smartphone owners ages 18-44 say they can’t recall the last time their smartphone wasn’t next to them


It’s pretty clear that mobile is a growing space that we need to pay attention to. And we’ve all heard the cliché of smartphone owners who don’t want to let go of their phones, even for five minutes. Well, apparently that’s not too far from the truth. If 25% of people aged 18-44 can’t remember not having their phone with them, there are probably very few times when they’re not connected to the web in some way.

Rethink it: While you can reach people almost anytime, since they have their smartphones with them almost always, this also means you can interrupt pretty much any part of their lives. Don’t forget that having a phone in your pocket all the time isn’t the same as being available all the time.

Source: marketingprofs.com

9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger

Blogging is clearly a big focus for marketers who want to take advantage of social media and content marketing. This is great, because blogging for your business has lots of advantages: you can control your company blog, you can set the tone and use it to market your product, share company news or provide interesting information for your customers. With only 9% of marketing companies hiring bloggers full-time, however, the pressure to produce high-quality content consistently will be a lot higher.

What a lot of people struggle here is how to write the best headlines for your articles, when the best time is to publish posts and lots of other blogging questions that arise when people are starting out.

(Of course, not all marketers work at marketing companies, but the stats are still interesting–how many companies in any industry can afford to hire–or already have–a full-time blogger?)

Rethink it: If you don’t have (or can’t afford) a full-time blogger for your business, be aware that having a content strategy that requires consistently posting on your blog will mean a lot of work for your marketing team and/or other team members in your company to keep up that volume. This can work, it’s just important to realize how big a task it is to run with a full-time content strategy without a full-time content creator.

Source: factbrowser.com 1 and 2

10. 25% of Facebook users don’t bother with privacy settings

We’ve seen a lot of news about social media companies and privacy. Facebook itself has been in the news several times over privacy issues, Instagram users recently got in a kerfuffle over changing their terms of service, and the recent NSA news has seen people become more conscious of their privacy online.

But despite these high-profile cases of security-conscious users pushing back against social networks and web services, Velocity Digital reports that 25% of Facebook users don’t even look at their privacy settings.


Rethink it: Assuming that all of your customers are thinking along the same lines could be a big mistake. Especially if you’re basing that on what you’ve heard or read in the tech news. Remember that your customers might have very different priorities than what you expect.

Source: velocitydigital.co.uk

Your social media strategy really comes down to what your goals are, and who your target customers are, but it doesn’t hurt to pay attention to the trends happening across the web. Hopefully these stats will help you to identify trends that will affect your strategy and adjust accordingly.

Image credits: JLM Photography, mkhmarketing, jeffbullas.com, Social Media Video 2013

SOURCE: Belle Beth Cooper on Twitter: http://www.twitter.com/BelleBethCooper